15/02/20

In the words of Stevie WonderSigned, Sealed. Delivered I’m Yours’

Yep. We at both the Hickford Construction LTD MG Metro Cup and MySuperCup are delighted to announce we have entered into a game-changing live-streaming/lead generation/marketing partnership.

Okay, that may be something of a mouthful to say, so let’s simplify it.

As we know, MySuperCar Productions have been producing some of the most engaging LIVE sports coverage over the last two years and are now taking it further by using their years of marketing experience into a full-scale lead generation, retention, marketing campaign with live streaming as the headlining act.

You’ll be seeing a lot of the Metro Cup in 2021

It means MySuperCar will be LIVE Streaming every Hickford Construction LTD Metro Cup race weekend of the season.

They will also be creating unique LIVE shows away from the track, executing a bi-weekly email marketing campaign, social media management, lead generation, producing full monthly analytical reports, along with the introduction of a BRAND-NEW Virtual Festival called MetroFEST! (and that is just the tip of the iceberg).

It’s a game-changer and MySuperCar co-founder Ian Waterhouse is thrilled to be involved with the Hickford Construction LTD MG Metro Cup for the season saying:

“Last year we live-streamed three rounds of the MG Metro Cup and it was a real blast with the on-track action intense and the personalities laugh-a-minute. I was so eager to work with the Metro Cup in 2021 after being made to feel so welcome.

I also strongly believe that motorsport series deserve so much more from their live streaming then just cars going around a track, and it makes perfect sense with our abilities and capabilities to tie in a full-scale lead generation campaign into a season live streaming for the long- and short-term promotion of the Hickford Construction LTD MG Metro Cup

Hickford Construction LTD MG Metro Cup co-ordinator Emma Cross had this to say:

“We are so excited to get the wheels in motion with MySuperCar (pun intended) and after seeing the value from the live streaming with them in 2020, we wanted to do more together in 2021.

It is all about growth, and this campaign ticks every box for us with some brilliant ideas such as MetroFEST allowing us to do things a little differently.”

What a season it is going to be!

You can keep up to date with all the latest news and LIVE action from the Hickford Construction LTD MG Metro Cup by either filling out the form below or by following us on Facebook, Twitter, YouTube, and Instagram.

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